Aureum Construction Services

aureum construction services

the organization & project

Josh approached us to create a logo to kick off his new construction company. As the business has grown, we have continued to build out the visual identity and brand collateral.

The word ‘Aureum’ means gold in Latin, so Josh was keen to incorporate a golden colour as well as incorporate the golden ratio. Further, Auruem Construction Services would be focusing mainly on surveying.

With this information in mind, we designed a bold logo that stands out in the field. The cross of the A has been removed to make the A look like a survey tripod. The inside of the A has been filled with a golden golden ratio.