Parkland County Investor Profile

project responsibilities: branding & strategy, graphic design, map illustrations.

investor profile

the organization & project description

Parkland County is a rural municipality located immediately west of Edmonton. It is one of the largest rural municipalities in both size and population in Alberta.

The County is home to three industrial parks, the biggest being the Acheson Industrial Area, located just minutes from the City. Further, its location provides access to a diverse labour pool, making it an ideal place for business.

The Investor Profile was the main tool used by the Economic Diversification team in their efforts to attract new businesses to the area. The publication has a lofty mission: to attract business investment by telling the story of Parkland County.

the strategy session

Post-It Note strategy sessions are some of my favourite to host. Equipped with a sharpie and a stack of post-it notes, every idea related to the publication was jotted down on its own post-it.

From there, we analyzed the content, grouped like with like, and by the end had six cohesive content pillars to build the brand around.

This giant post-it note of post-it notes became the truth we followed throughout the entire project.